Me, My Customer & AI
The New Rules of Entrepreneurship
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Founders in Conversation
In this 60-minute conversation, Henrik Werdelin and co-author Nicholas Thorne break down the new rules of entrepreneurship in the age of AI. They share why the next generation of founders won’t look like the last, how “donkey-corns” are quietly outperforming unicorns, and why relationship capital—not just product or funding—will be the key to standing out. This interview will be available exclusively to pre-order customers in the next few weeks and offers a rare, behind-the-scenes look at the thinking that shaped Me, My Customer, and AI. It’s a powerful,perspective-shifting conversation for anyone looking to build smarter, more human businesses in an AI-driven world.
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Custom GPT – Your AI Conversation Partner
A custom-built GPT designed exclusively to have conversations about Me, My Customer, and AI.Dive deeper into the book’s concepts, ask questions, and explore how the ideas apply to your own entrepreneurial journey—all in real time.
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Immediate Early E-Manuscript Access
The hardcover of Me, My Customer, and AI isn’t released until August 5, 2025, but you don’thave to wait to dive in. When you pre-order your copy from any trusted retailer, you’ll get immediate access to the first 3 chapters of the book. This exclusive early release is only available to our pre-order community and offers a rare first look at the ideas reshaping modern entrepreneurship—from AI-powered small businesses to the growing importance of relationship capital.
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Secure your spot in this rare opportunity by pre-ordering the book before August 5, 2025, and take the first step toward building a smarter, more human business in an AI-driven world.
What the Experts Are Saying...
"What’s most exciting about this book isn’t just the smart AI frameworks—it’s the optimism. Me, My Customer, and AI shows how AI doesn’t replace the entrepreneurial spark; it supercharges it. For anyone wondering how to move faster, prototype smarter, and learn in public, this is a new playbook. It’s a powerful invitation to rethink what’s possible when technology and human insight co-create."
"This is a new foundational text, an empowering and practical guide to find a need and fill it. It collects decades of proven insight and puts it into a modern context. Time to get to work."
“AI isn’t just changing how we build startups—it’s redefining who can build them. Me, My Customer, and AI lays out a new playbook for founders to build AI-Driven Enterprises, showing how to leverage AI to accelerate venture creation, validate ideas faster, and scale with precision. For anyone serious about entrepreneurship in the AI era, this book is an invaluable guide.”
About The Book
From entrepreneurs Henrik Werdelin and Nicholas Thorne—founding partners of Prehype, the global venture development firm behind some of today’s most innovative startups—comes Me, My Customer, and AI, the must-read guide for building successful businesses in the age of AI.
With artificial intelligence reshaping every business and industry today, who better to reimagine the rules of entrepreneurship than very the team who create groundbreaking companies, teach applied entrepreneurship at top universities, and empower founders with their Entrepreneur Residency program and Audos, the revolutionary AI cofounder for future entrepreneurs? Me, My Customer, and AI is both a roadmap and a rallying cry for the 60percent of people in the US who have an idea for a new business.
Its message? There has never been a better or more critical time to start a business. AI removes barriers. It automates market research, accelerates prototyping, and streamlines customer engagement—freeing you to focus on what truly matters: solving real problems and creating lasting value.
Drawing from their extensive experience launching and scaling companies like BARK, Ro, and AndCo, the authors bring wit, wisdom, and practicality to every page. And with innovative actionable exercises, they won’t just inspire, but they will equip and embolden you to—
Me, My Customer, and AI is an indispensable and inspiring guide for anyone seeking to create lasting value in a world where technology is quickly commoditizing everything else. The future belongs to entrepreneurs who can cofound companies with AI while remaining radically human. Come along and join them.
This book will help you:
- Identify your unique advantages and find your entrepreneurial focus
- Find problems worth solving for people worth serving
- Build meaningful, scalable customer relationships.
- Turn customer insights into sustainable competitive advantages
Table of Contents:
- First Among Equals
- Being Enterprising
- Finding Your Entrepreneurial Focus
- Your First Fit
- Empathy for the Audience
- Good Problems
- AI Organizations
- AI and Intimacy
- Afterword
A Message from Henrik & Nicholas
You’re here because something’s been tugging at you.
An idea. A problem you can’t un see. A solution you wish existed—and maybe, deep down, you suspect you’re the one meant to build it.
But between where you are now and where that idea could go, there’s a gap.
It looks like a lack of time, money, experience, or connections.
But more often than not, what’s really holding you back isn’t a missing resource. It’s a quiet belief that you’re not ready. That you need more. That you’re not "qualified."
That belief? It’s the real barrier.
Me, My Customer, and AI was written to help you break through it.
This isn’t about building the flashiest startup or chasing the loudest trends.
It’s about building the right thing—for the people you care about, in a way that actually matters.
It’s a guide to finding your customer, clarifying your focus, and using AI as a creative partner—not to replace your instincts, but to amplify your ability to act on them.
So if there’s something inside you that’s stirring—some problem you’ve lived, some need you understand—consider this your invitation.
Let’s build it.
Let’s make it real.
Meet the Authors
Henrik Werdelin is an accomplished founder, investor, and author with over 15 years at the forefront of entrepreneurship. Best known as the co-founder of BARK (BarkBox/BARKAir), the NYSE-listed company bringing joy to dogs and their people, Werdelin also cofounded Prehype, the esteemed startup studio behind ventures like And Co, Ro, and ManagedByQ, and now Audos, an AI platform helping aspiring entrepreneurs create startups smarter and faster. Active in applied AI since 2019, he co-hosts the podcast “Beyond the Prompt” with Stanford’s Jeremy Utley and is the co-author of the forth coming“ Me, My Customer and AI,” exploring how AI reshapes the entrepreneurial landscape .Formerly an Entrepreneur in Residence at Index Ventures and head of product development at MTV International, he has been involved in multiple successful startups and incubations—including HotPotato, AndCo, ReadMill, and Sunrise—to acquisitions by the likes of Facebook, Fiverr, Dropbox, and Microsoft. A native of Denmark with stints in Paris, London, and New York, Werdelin frequently speaks on entrepreneurship and AI and has been recognized by Fast Company as one of the “Top 100 Most Creative People in Business” and by Business Insider’s Silicon Alley 100.
Nicholas Thorne is an entrepreneur and student of entrepreneurship. He is a cofounder of Audos, the entrepreneurial AI company, which he created to capture his learnings from adecade of building the venture studio, Prehype. He is the coauthor or Me, My Customer andAI.Through Prehype, Nicholas has worked with entrepreneurs to start dozens of companiesand has documented the methods used by founders in the firm’s portfolio to createcompanies like BARK (NYSE: BARK), Ro, and Public.com among others. He frequently shares his learnings at Stanford University and beyond, with lectures on novelentrepreneurship methods and how AI will impact entrepreneurship. He serves on the boards of Ferry and For Them, among other young companies in the Prehype portfolio. Nicholas graduated magna cum laude from Yale University, where he launched his first online business—an on-demand delivery service for dorm essentials. After graduation, he started his career in the investment banking division at Goldman Sachs before leaving to pursue entrepreneurship fulltime. He is a born-and-raised New Yorker, where he currently lives with his wife and two sons. He serves on the board of the Mt. Sinai Parenting Center and is an ambassador of the Dream Charter Schools.